Q1. Which of the following statement is FALSE ?
(1) Marketing is a consumer – oriented process.
(2) Marketing is much more than selling and advertising.
(3) The concept of marketing is a narrow term.
(4) Marketing starts even before production starts.
(5) Marketing helps the enterprise to adapt to the changing conditions and circumstances.
Q2. Which of the following organization gave the definition – ‘Marketing is concerned with the people and activities involved in the flow of goods and services from producer to consumer’
(1) American Marketing Association
(2) UK institute of Marketing
(3) University of Regina
(4) Harvard Law School
(5) University of Chicago
Q3. Which of the following is NOT one of the characteristics of services ?
(1) Perishability
(2) Variability
(3) Customer Participation
(4) Tangibility
(5) Inseparability
Q4. Which of the following sector comes under the services sectors ?
(1) Tourism
(2) Legal
(3) Transportation
(4) Communication
(5) All of these
Q5. Expand SWOT.
(1) Strengths, Width, Opportunities, Threats
(2) Security, Weaknesses, Opportunities, Threats.
(3) Strengths, Weaknesses, Opportunities, Threats
(4) Society, Weaknesses, Opportunities , Travel
(5) Systems, Weaknesses, Opportunities, Travel
Q6. Which of the following is NOT a part of ‘Product Life Cycle’ ?
(1) Introduction
(2) Growth
(3) Saturation
(4) Inflation
(5) Maturity
Q7. What is meant by B2B E-business Model ?
(1) Bank-to Business
(2) Business-to Bank
(3) Building-to Business
(4) Business –to Broadcast
(5) Business-to Business
Q8. Describe B2C model of e-business.
(1) Selling of products and services to corporate.
(2) Selling of products and services directly to consumers.
(3) Consumers name own prices, which businesses can accept or decline.
(4) Businesses selling to local state, and federal agencies.
(5) Consumers selling directly to other consumers.
Q9. Telemarketing is a form of _________
(1) Indirect Marketing
(2) Field Marketing
(3) Virtual Marketing
(4) Direct Marketing
(5) Online Marketing
Q10. What is M-marketing ?
(1) Mobile Marketing
(2) Management Marketing
(3) Model Marketing
(4) Modern Marketing
(5) Mind Marketing
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