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Marketing Aptitude Practice Test - 01

Marketing Aptitude Practice Test - 01


Q 1. “Relationship” in marketing means ……?

[A] Relation between salesperson
[B] Relation between buyer and seller
[C] Relation between company and consumer
[D] All of these


Q 2. “Making a Call” means ____?

[A] Calling on a prospective customer
[B] Explaining product details
[C] Negotiating a deal
[D] Arguing with a customer


Q 3. Marketing is termed as successful, when -?

[A] There is a rise in the number of salesmen
[B] There is no need for post-sales service
[C] There is no need to give discounts
[D] There is rise in sales through


Q 4. Market Research is needed for-?

[A] Choosing the right sales persons
[B] Choosing the right products
[C] Making proper marketing decisions
[D] Deciding the sales incentives


Q 5. Sales forecasting involves study of -?

[A] Proper selling price
[B] Sales planning
[C] Distribution outlets
[D] All of these


Q 6. Advertisements are required for?

[A] Boosting the production levels
[B] Motivating the employees
[C] Boosting the sales
D] All of these


Q 7. Price(P) is an important factor for effective marketing. What are the other P’s?

[A] Product, Promotion and Place
[B] Place, Persuasion and Promotion
[C] Pride, Person and Place
[D] Product, Paper and Person


Q 8. Only one of the following is true. Find the same?

[A] Marketing is not required in monopolistic situation
[B] Marketing has no role to play in production levels
[C] Marketing depends on competitors’ performance
[D] Marketing is not required in Public enterprises


Q 9. Market segmentation helps in -?

[A] Focused marketing
[B] Improved lead generation
[C] Identifying the target group
[D] All of the above


Q 10. Digital Marketing is -?

[A] a way of Direct Marketing
[B] a way of Indirect Marketing
[C] a strategy of the DSAs
[D] All of these


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