1. In product concept, the profit is earned through - Quality of product
2. Sales and distribution is a part of - Promotion
3. First step in buying process - problem recognition
4. SCM means - Supply channel market
5. Internet marketing comes into - Market space
6. VCM stand for - Value chain management
7. Last stage in PLC is – Decline
8. DSR stand for - Daily sale report
9. Government universities come under - Non-profit market
10. ‘A Guarantee company taking a responsibility’, is what kind of marketing - Accountable marketing
11. Banks informing customers about loan taken by them is/are - Re-active marketing
12. Father of management is - Henry Fayol
13. Marketing activity is associated with – Company
14. Political parties come under which environment - Macro environment
15. Life Style comes under - Personal factor
16. Client means - Permanent Customer
17. LPG stands for - Liberalization Privatization Globalization
18. Internal marketing means - Intranet transaction
19. A bank annual balance sheet in new paper is/are - Public relation
20. Competitors come under - Micro Environment
21. Direct marketing does not cover - Public relations
22. Firms need to collect and analyze the data pertaining to marketing
for - Taking the required steps for effective marketing of their products
23. Marketing thinking starts with the fact of - Human needs and wants
24. Producers of ‘unsought goods’ normally employ the.....concept – Selling
25. . ‘Self want company make rather than what market want. This is a ....concept - Selling
26. Customer delivered value is the difference between - Total customer value and total customer cost
27. A survey which ask you to indicate the extent of satisfaction of a three point scale i.e., satisfied,indifferent or dissatisfied is....method of measuring satisfaction - Directly reported satisfaction
28. The task of creating strong customer loyalty is called - Relationship marketing
29. The sales person sells the product but does not contact the customers again is an -example of marketing – Basic
30. Who stated “What is our business? Who is the customer? What is value to the customer? What will our business be? What should our business be? - Peter Drucker
31. In marketing, SBU stands for - Strategic business unit
32. In marketing jargon, STP stands for - Segment target position
33. Process of dividing the total market into smaller groups having homogeneity is called – Segmentation
34. The final step in marketing plan is – Control
35. Primary data is generally collected through – Survey
36. Secondary data is collected through - Official record
37. Casual research is - To find out cause and effect relationship
38. A scale that rates some attribute from poor to excellent is a - Rating scale
39. A direction is sequence of events which have some momentum and disability is – Trend
40.Promotion in Marketing means - selling the products through various means
No comments:
Post a Comment