Q 1. “Relationship” in marketing means ……?
[A] Relation between salesperson
[B] Relation between buyer and seller
[C] Relation between company and consumer
[D] All of these
Q 2. “Making a Call” means ____?
[A] Calling on a prospective customer
[B] Explaining product details
[C] Negotiating a deal
[D] Arguing with a customer
Q 3. Marketing is termed as successful, when -?
[A] There is a rise in the number of salesmen
[B] There is no need for post-sales service
[C] There is no need to give discounts
[D] There is rise in sales through
Q 4. Market Research is needed for-?
[A] Choosing the right sales persons
[B] Choosing the right products
[C] Making proper marketing decisions
[D] Deciding the sales incentives
Q 5. Sales forecasting involves study of -?
[A] Proper selling price
[B] Sales planning
[C] Distribution outlets
[D] All of these
Q 6. Advertisements are required for?
[A] Boosting the production levels
[B] Motivating the employees
[C] Boosting the sales
D] All of these
Q 7. Price(P) is an important factor for effective marketing. What are the other P’s?
[A] Product, Promotion and Place
[B] Place, Persuasion and Promotion
[C] Pride, Person and Place
[D] Product, Paper and Person
Q 8. Only one of the following is true. Find the same?
[A] Marketing is not required in monopolistic situation
[B] Marketing has no role to play in production levels
[C] Marketing depends on competitors’ performance
[D] Marketing is not required in Public enterprises
Q 9. Market segmentation helps in -?
[A] Focused marketing
[B] Improved lead generation
[C] Identifying the target group
[D] All of the above
Q 10. Digital Marketing is -?
[A] a way of Direct Marketing
[B] a way of Indirect Marketing
[C] a strategy of the DSAs
[D] All of these
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